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Comfort Keepers of Annapolis

With the Annapolis harbor and iconic buildings in the background, are the two business card designs featured on the wooden railing, srounded by items of Maryland symbology; included an oyster, a crab, a wooden duck, rope, and a brass compass.

A Little Card With a Lot to Say

Comfort Keepers of Annapolis, locally serving Anne Arundel County from Millersville, Maryland, is part of a global in-home care franchise with a mission rooted in its name: helping seniors stay safely and comfortably in their own homes.

 

They came to us for a business card design with symbolic significance; one that communicates care while incorporating a local aesthetic that feels meaningful to the community and the clientele they serve. More than just a place to share contact information, the new business card was designed to become a high-value marketing tool that builds trust, strengthens brand loyalty, encourages future connections, and helps to support continued business growth.

A Mood Worth Making

Good Design Starts With a Truly Local Feeling

A white wooden desk with a scenic water view of Annapolis in the background. On the desk is a rose gold computer featuring the mood board I created for Comfort Keepers of Annapolis, along with a rose gold I-phone, and a rose gold vase of vibrant purple orchids.

01

A Few Things Caught Our Eye

We Liked What We Saw

From the beginning, creating more of a local feel was key to the vision. Working within the existing brand colors and mission, we looked to the unmistakable character of Severna Park, Annapolis, and the Chesapeake Bay for inspiration; gathering colors, imagery, and visual details that bring "home" to the brand.

Aerial view of white wooden desk with both business card designs I created for Annapolis compass keepers, including the back with the customized QR code. These cards on sitting on top of an aqua sheet of paper, surronded by items inspired by the Chesapeake Bay; inclueing a map. small piece of driftwod, a brass compass, vases of green plants, and purple orchid blooms.

02

We Had Options

And We Liked Them Both

With local inspiration in place, the design took shape. Flowing line work conveys subtle references to care and water, while thoughtful layouts keep essential details clear and easy to find. Even the back got love, with a customized QR code. Two distinct ideas emerged, each with its own twist. Turns out, picking a favorite wasn’t necessary. Both made the final cut.

Mockup of storefront with door open, welcoming customers in. Door says "Compassion, Care, Connect". Logo is on placard on wall as you enter, to left of door with business tagline - "Elevating the Human Spirit". Business card with blue boat design is visible in center of image on reception area desk.

03

Well, Look Who's Here

Thought We'd Say Hello

A business card may be small, but it can make a lasting impression. Grounded in local character and designed with care, these cards give Comfort Keepers of Annapolis a thoughtful way to introduce the brand, start a conversation, and stay connected long after the first hello. From first glance to the moment it's in hand, every detail was designed to feel welcoming, memorable, and unmistakably Comfort Keepers.

Set Your Vision In Motion
A water view of sailboats in Annapolis, with the sunset in the background.
A street view of downtown Annapolis, with the State Building in the backgorund.

Annapolis Rooted, Heart Led

"A distinct look made for their team, community, and every moment of comfort in between."

Our Work In Action
Diagonal view of white wooden desk with the business card with the blue boat design featured in a rose gold business card holder in the center of the desk. Desk items surrounding that are two closed notebooks; one aqua and one blue, (some of the brand colors), decorative rose gold sunglasses, a rose gold pen, a pink mug of coffee with heart foam, and a rose gold vase of purple orchids.

Anchoring the Connection

Where Heartfelt Care Meets Community

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