Joan Cole 4 Maryland
A Site With Something to Say
There was a lot to bring together; the campaign’s story, upcoming events, ways to get involved, opportunities to show support, and plenty of information in between. I was brought in to redesign and expand the website into a cohesive, welcoming digital experience—one that felt true to the campaign while making it easy for visitors to explore, connect, and take the next step.
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The challenge was finding the right balance between information and experience; giving everything its rightful place without making the site feel like a lot to take in. We focused on creating a clear visual rhythm, intuitive paths through the content, and a few interactive moments that gave the site more energy and dimension. The result was an intuitive website designed to feel less like a mere collection of pages and more like one connected experience.
A Story In Every Scroll
Where Every Little Piece Adds So Much More
With the structure, visuals, and interactive elements in place, the website started to feel like more than a collection of pages—it began to find its rhythm. Each section was given room to do its job, while interactive moments added a little more energy along the way. The result is an experience that feels cohesive, easy to move through, and true to the campaign’s personality. All of those little decisions added up to a site that feels connected, approachable, and distinctly its own.
01
Campaign Events
Where the Action Is
Because Campaigns Don't Sit Still
02
Social Media Carousel
The Campaign In Motion
A Campaign With Places to Scroll
03
Dynamic Campaign Map
A Map With a Purpose
More Than Dots On a Map
