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Patchwurk Golf Crew

A jersey mockup of the Patchwurk Golf Crew logo that I created.

A Signature, Unmistakably PGC

Patchwurk Golf Crew came to us with a goal; to create a distinctive logo to represent their golf-focused YouTube channel and love of the game.

 

We happily took a swing at it, developing an original brand identity along with apparel concepts designed to bring their unique personality, and their passion for golf to life, on and off the course. 

From Spark to Finish

Pretty Has a Process - Every Look Tells a Story

White wooden desk with view of golf course in background through window. On desk is a rose gold laptop displaying the mood board I created for Patchwurk Golf Crew. There is also a golf bll in the foreground, branded with the letters "PGC" and a golf club. Behind the laptop on the left are purple orchid blooms, and on the left is a closed brown, leather notebook.

01

Where Inspiration Finds Identity

The Look Behind the Crew

Every logo starts with visual exploration. For Patchwurk Golf Crew, we combined the perfect colors, typography and imagery to capture their personality. We created a mood board to shape the brand’s direction. We found what makes PGC unique to devise a visual identity of their very own.

On the same white wooden desk is a sketchpad displaying the original sketch the client provided of the logo he envisioned. Pencils and paint are also included in the desk materials. The same golf ball and purple orchid blooms are also on the desk.

02

Pencil, Paper, PGC

Sketching the Way Forward

Next, we put pencil to paper; sketching, sharing, and refining a variety of ideas until all the pieces began to click. We explored  imagery, typography, and shapes that felt true to Patchwurk Golf Crew; building on each other’s ideas along the way. With every sketch, the direction became crystal clear and ever more PGC.

A mockup of the Patchwurk Golf Crew logo I created; shown as a golf marker on a golf course.

03

Signature Logo Design

A Look Undeniably Yours

Every element of the final logo has a purpose. The argyle-inspired flag, golf balls, and green nod to the sport, while subtle 3D touches add movement and playful energy. The vibrant palette evokes sunshine, freshness, and joy, while the serif and script wordmark blends tradition with creative personality. Together, these details create a logo that feels unmistakably PGC, rooted in golf and full of character, on and off the course.

Set Your Vision In Motion
White wooden desk in front of window with golf course view in background. On the desk is a branded hat with the Patchwurk Golf Crew logo I created. There is also a golf tee, a rose gold desk lamp, and a vase of purple orchids on the desk in the background.
White wooden desk in front of window with a golf jersey folded on top, displaying the Patchwurk Golf Crew logo I created. There is also a rose gold desk lamp and a vase of purple orchids on the desk in the background.

PGC, Made to Play On

"A unique mark made for their crew, their game, and all the wonderful moments in between."

Our Work In Action
Golf Course Overview
Aerial view of a white wooden desk with a closed notebook that displays the Patchwurk Golf Crew logo I created; with a green and yellow, branded pen on top. Also on the desk is the same branded golf ball, a small compass, and vibrant purple orchids.

Teeing Up the Connection

Where Your Brand Meets Its Crew

Start The Conversation
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